Hi, I'm Lukas Hertig

Partner @ 23 Investments | Software, SaaS & MSP Growth & Exit Specialist | Corporate Development & M&A Architect | AI, Cloud & Digital Innovation Advocate | Advisor to Founders/PE/VC/SFO/MFO | Entrepreneurial Leader | 🌍

I partner with Software, SaaS, and IT entrepreneurs to achieve profitable growth and exits. Without losing sight of your goals.

Numbers

Building foundations for growth

Audience around the world

Helping others to grow

Featured in

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I am a results-driven, innovative international business leader with over 20 years of experience in IT, software, SaaS, and cloud sectors. My passion lies in scaling businesses, driving M&A success, and empowering teams to deliver exceptional results. Throughout my career, I’ve successfully scaled ventures from $600K to $225M+ ARR with significant profits, led and influenced global teams of 650+. And managed multiple high-impact M&A transactions creating billions of dollars of value.

I thrive as both a strategic leader and hands-on contributor. I excel at combining servant leadership with automation and AI-driven innovation to build autonomous teams and implement lean, scalable company operating systems. My expertise spans buy-and-build strategies, deal structuring, private equity value creation, and post-merger integration, all with a focus on sustainable growth and maximizing company value.

Recently, I’ve transitioned to focus on leveraging my expertise and network through 23 Investments, where I am:

📌 Investing in software, SaaS and IT companies with untapped potential, including distressed ones.
📌 Coaching entrepreneurs to achieve faster, sustainable, and creative growth. In combination with healthy profits. But without growth by all means.
📌 Guiding businesses in navigating transformative growth through acquisitions and achieving highly profitable exits.

My mission is to maximize the number of people I can help. Founders, teams, families, businesses.

🚀 Key Focus Areas 🚀

🧩 Corporate Development & M&A
Expertise in buy-and-build strategies, roll-ups, strategic acquisitions, and exits—delivering high valuations, valuation arbitrage, and sustainable growth.

🧩 Private Equity & Venture Capital
Advisory experience with PE-backed companies and early-stage startups, specializing in Software, SaaS, Cloud Computing, Web Hosting, and Technology.

🧩 Servant Leadership
Leading through empowerment, fostering innovation, and building autonomous, high-performance teams and scalable company operating systems.

🧩 Artificial Intelligence & Digital Innovation
Extensive experience integrating AI into M&A processes, business operations, sales, and marketing automation to drive transformation.

🧩 Creative Growth Strategies & Scaling Go-to-Market
Proven success in scaling businesses through innovative marketing and sales strategies, partnerships, automation, and AI-driven solutions.

If you’re ready to achieve bold goals, let’s connect and start building your next chapter together. Click here to book a call now: https://calendly.com/lhertig/30min

Timeline

Servant-leadership is all about making the goals clear, and then rolling your sleeves up and doing whatever it takes to help people win.

Download my detailed CV/Resume

Education

Leadership and learning are indispensable to one another.

University of Applied Sciences and Arts Northwestern Switzerland FHNW

Business Information Systems
Business Information Systems - focused on IT Project Management, Software Development in combination with Economics & Finance and international management.

Activities and Societies: 2 years president of the studentscouncil (managed a team of 35+ associates)
Corporate Finance Institute (CFI)
Financial Modeling & Valuation Analyst (FMVA)®
SXGex6lh
Reforge
Advanced Growth Strategy
I was one of 200 selected people from over 5000 applications that was allowed to join the Advanced Growth Strategy studies from March to May, 2020. The Advanced Growth Strategy is designed for growth leaders who influence growth, product, or business strategy at their organizations. The program is designed for both B2C and B2B practitioners. Advanced Growth Strategy is operated by Reforge that consists of super successful growth executives such as the former VP Growth of Hubspot or Andrew Chen, general partner at Andreessen Horowitz. More information on https://www.reforge.com/advanced-growth-strategy-series
The Dealmakers Academy
Specialized online course and coaching program in the M&A space.
Dealmaker Wealth Society
Specialized online course and coaching program in the M&A space.
2002 - 2005
Jan 21 - Mar 21
2020 - 2020
Jan 21 - Feb 21
March 21 - Apr 21

Languages

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.

English
Full professional proficiency
German
Native or bilingual proficiency
French
Limited working proficiency

Memberships & Associations

My clients include

Companies I partnered with include

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